Active News - News Content Management System
Industry news content management technology for search engine visibility
Active News from Momentum Web Solutions enables you to harness the power of online news to increase the visibility of your website. Unlike standard news syndication through RSS, Active News is designed to improve your rankings in search engines, establish your site as an industry authority and enable you to set up email marketing campaigns to improve online lead generation.
Active News allows you to add as much, or as little fresh news content onto your website as you like. You control the relevance of the articles published and the frequency with which your news page is updated. You can even add your own news stories through the same technology. By publishing current news stories on your site, you can increase the range of keyword phrases it features and improve your keyword rankings in the search engines.
Active News Publishing is ideal for:
- Businesses that need to generate more traffic, leads and sales
- Dynamic sites and e-shops performing poorly in search engines
- Organisations that lack the skills or time to develop new content
- Businesses that could benefit from email marketing strategies
- Sites that want to enhance their authority and credibility
Active News can easily be integrated into an existing website, seamlessly matching its design and layout. The news feeds that power Active News can be tailored to any industry sector or size of company. Active News can even be set up as a stand-alone campaign website with the news stories it features based on broad or narrowly focused themes as required by the campaign. Active News is quick implement, but can dramatically increase both the size and visibility of a website as its coverage of relevant industry news stories expands. Active News only requires a few minutes of your time each week to keep the resource fresh and up-to-date.
The Active News content management module of Active Publishing helps:
- Enables you to quickly and easily make website updates
- Keeps your site fresh and relevant for users and search engines
- Helps attract a greater range of potential customers to your site
- Enables the syndication of content you write through RSS feeds
- Helps monitor references to your company or brands in the media
- Reduces reliance on Paid Advertising (Pay-Per-Click / AdWords)
Please contact Momentum using the product information request form to receive more information about Active News.